Link Building Review
If you are running a monetized blog or static website, link building should be an important part of your business strategy. First and foremost, the search engines consider a back link to be a vote for the website that the link is pointing to.
Four Considerations When Building Links
1. Strive for Quality over Quantity.
2. Back links should come from a variety of sources and methods.
3. Slow and steady is better than rushed and inconsistent.
4. Contextual Internal Links are better than related links.
Quality over Quantity
When it comes to Link Building, it pays to fire one precise shot and avoid a trigger-happy link building spree. The reason for this is simple. In order to prevent sites from flooding the web with irrelevant links, search engines will penalize websites for building links within irrelevant subject matter. This will negatively affect your placement in search result listings. As a rule of thumb, the more popular and authoritative the site in which you place the link, the better your own search position as a result.
Variety of Sources and Methods
A website needs strong link diversity (diverse link profile) in order to never lose rankings when Google’s algorithms change. Sticking to one or two backlinking methods that seem to be working now, could cause you problems as the search engines change their standards.
For more information on linking building, I suggest you research a good link building service.