If you are running a monetized blog or static website, link building should be an important part of your business strategy. First and foremost, the search engines consider a back link to be a vote for the website that the link is pointing to.
Four Considerations When Building Links
1. Strive for Quality over Quantity.
2. Back links should come from a variety of sources and methods.
3. Slow and steady is better than rushed and inconsistent.
4. Contextual Internal Links are better than related links.